Shape Your Legacy

Why Beaver Felt Is the Gold Standard

Our beaver felt cowboy hats are crafted for excellence, available in 20X, 50X, and 100X grades to meet the needs of premium and luxury markets alike.


- 20X beaver blend offers ultra-dense, top-tier beaver fibers blended for strength and value — delivering superior shape retention, smooth texture, and exceptional durability. It's water-resistant, built for shaping, and sets the foundation for high-quality hats that stand apart.

- 50X beaver blend takes refinement further, with a richer beaver content for even greater softness, structure, and finish. Ideal for high-end retailers and private label brands seeking standout quality.

- 100X pure beaver represents the pinnacle of Western hatmaking — crafted from 100% beaver felt for unmatched feel, resilience, and prestige. This is the choice for discerning customers who demand the best.

Each grade is designed for serious shaping, long wear, and a luxury finish — giving your brand the material advantage in a competitive market.

  • Soft, Dense, Shape-Ready Felt
  • Excellent for Open Crowns and Sharp Creases
  • Naturally Water-Resistant
  • A Step Up from Standard Wool

Who It’s For?

Built for Brands, Shapers & Collectors

Emerging Western Brands
Add premium options to your lineup without jumping straight to 100X pricing.

Shapers & Stylists
Open crown and shape-retaining felt = your creative canvas.

Collectors & Enthusiasts
A meaningful upgrade from entry-level wool, with the quality to match your clients' taste.



Higher Price Point

Raise Your Retail Game

With its luxe texture and superior shaping ability, our 20X beaver blend hat helps position your brand as a serious contender in the Western space — it’s not a first cowboy hat, it’s a turning point. Step up to the 50X beaver blend for even richer feel and sharper structure, offering premium refinement that elevates your lineup and supports higher price points with confidence. At the top sits our 100X pure beaver hat — the pinnacle of craftsmanship, built for customers who demand nothing less than the best. It’s not just a product; it’s your brand’s signature statement in the luxury Western market.

Felt That Works as Hard as You Do

Shape. Re-shape. Ride. Repeat.

Our Beaver line was built to be shaped — and reshaped — to suit your style. Whether you’re creasing it sharp for the arena or keeping it clean for the shop, this felt holds up, holds shape, and holds attention. It gives you the ability to make the hat into any shape or style.