Bolivian Merino. A higher standard in cowboy hats.
Our wool is raised high in the Andes and made into hats right here in South America.
elevation
wool weight
Merino, no plastic blends
raised and made
A wool like no other.
We source from where wool is naturally better. Most wool is processed across continents, like Australian wool shipped to China. Ours is sourced and made in South America.
The result is a denser, more durable felt that's easy to shape and holds it for years.
Why Bolivian Merino?
Grown at high elevations
Cold, thin mountain air grows a denser, stronger fiber.
Strong, and incredibly soft
Fine Merino fibers hold their shape and feel good from day one.
Truly sustainable
Natural, renewable wool with no plastic blends.
Made where the wool lives.
| Topic | Industrial wool | Tailor Hats Bolivian Merino |
|---|---|---|
| Where it travels | Often raised in one country and processed in another, like Australian wool shipped to China. | Sourced and made in South America. |
| Quality control | Passes through many hands and factories. | Checked at every step, from fiber to finished hat. |
| Footprint | Shipped across continents before it's ever a hat. | A shorter supply chain with less shipping between steps. |
Merino: the animal behind the magic.
Merino sheep grow one of the finest, most resilient wools in the world. At high elevation, their fleece grows denser to handle the cold, and that density is what makes a better felt.
Why it makes a better hat.
- Thicker weight (250g)
- Holds a clean shape
- Naturally breathable
- Less shedding, less pilling
- Earth-friendly
- Moisture-wicking, all season
Wool questions
What is Bolivian Merino wool?
Merino wool raised at high elevation in Bolivia. The cold climate grows a denser fiber that makes a thicker, more durable hat felt.
Is wool felt as good as fur felt?
Fur felt (like our 100X beaver) is the premium tier. Our 8X-quality Bolivian wool gives retailers a dense, shapeable hat at an accessible price.
Are Tailor Hats blended with plastic or synthetic fibers?
No. Our hats are 100% Merino wool with no plastic blends.
Experience the difference.
Order a sample and feel the felt for yourself.
ops@tailorhats.com · 719-HATS-PLZ